Optimum Nutrition

Optimum Nutrition

Art direction & design

Optimum Nutrition is a decades old brand that professional athletes and gym enthusiasts trust. They were looking to create a product line of athletic wear and accessories for their longtime base of loyal followers.

For the active

ON was looking to create a product line of activewear and accessories for their main clientele: gym enthusiasts.

I developed a design system for the key elements to be used in all product designs: colour blocking that used the 62° angle from the ON logo, and logo cropping. The overall tone of the line was bold, clean and simple.

Mockups for some of the designs below:

ON-towels-02.png
ON-mens-tank-02.png
ON-towels-01.png
ON-mens-hoodie-01b.png
ON-womens-sportsbra-01.png
ON-mens-jacket-01.jpg
ON-mens-short-02.png
ON-toque-01b.png
ON-zipup-hoodie-01.png
ON-mens-pants-01.png
ON-mens-tshirt-02.png
ON-womens-yogapant-01.png
ON-womens-sportsbra-03c.png
ON-womens-shorts-02b.png
ON-womens-tank-01.png
ON-womens-tank-02.png
ON-womens-jacket-02b.png
ON-shaker-01b.png
ON-womens-jacket-01.png
ON-womens-hoodie-01.png
ON-womens-yogapant-03.png
Previous

Bayview Glen Independent School
Next

Illustration