Bayview Glen Independent School
Bayview Glen Independent School
In-house Designer
Joining the team as they had just completed a rebrand with an American marketing company, I came in to roll out the rebrand, and help guide the creative direction for all new school collateral.
Rolling out a rebrand
For two years I was the in-house designer at Bayview Glen, responsible for rolling out the rebrand across all school publications and marketing material. Early on in the process, I identified that the new brand standards leaned towards overly corporate and lacked the welcoming personality we needed to successfully communicate with students and parents alike. I played a key role in advising the senior staff and leadership team on what it would take to ensure the print pieces, website and social channels met the needs of our users, and ensure that we were using best practices.
During my time at the school I redesigned everything from customized student agendas and calendars, environmental graphics, pop-up banners, curriculum books, monthly newsletters, annual reports, donor proposals, promotional items, social media graphics, e-blast graphics, and school bus wrap— working with leadership, staff, parents and students.
Testimonial
“Laura arrived in this role at a time when the school was undergoing a rebranding. Her role was critical to the successful implementation and launch of the new brand. Her graphic design background was invaluable to the whole process as she expertly, and creatively rebranded everything. She made certain that the execution and integrity of her work was flawless.
Laura is also a stickler for details and has an eye for what works. She is a very hard worker and meets all deadlines efficiently in her calm and cheerful manner.”
— EILEEN DAUNT, HEAD OF SCHOOL, BAYVIEW GLEN INDEPENDENT SCHOOL