bayview glen
independent school

Client type: Education

Joining the team as they had just completed a rebrand, I guided the creative direction for all school collateral.

Early on in the process I identified that the new brand standards leaned very corporate and lacked the welcoming personality we needed to successfully communicate with the school’s students and parents. I played a key role in advising the senior staff and leadership team on what it would take to ensure all branded channels met the needs of the school and audience.

Some of the collateral I redesigned: customized student agendas and calendars, environmental graphics, pop-up banners, curriculum books, monthly magazine newsletter, annual reports, donor proposals, promotional items, social media graphics, e-blast graphics, and school bus wrap

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  • “Laura arrived in this role at a time when the school was undergoing a rebranding. Her role was critical to the successful implementation and launch of the new brand. Her graphic design background was invaluable to the whole process as she expertly, and creatively rebranded everything. She made certain that the execution and integrity of her work was flawless. Laura is also a stickler for details and has an eye for what works. She is a very hard worker and meets all deadlines efficiently in her calm and cheerful manner.”

    Eileen Daunt, Head of School, Bayview Glen Independent School

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