Michelob Ultra Organic Seltzer
Michelob Ultra Organic Seltzer
Art direction and design
Michelob wanted to launch a product line to celebrate their seltzer drinks. Designed with the flavours in mind, I created custom illustrations and patterns to highlight the two sets offered in market: cucumber lime/peach pear/spicy pineapple and citrus/mixed berry/mango apricot.
CUCUMBER LIME
PEACH PEAR
SPICY PINEAPPLE
CITRUS
MIXED BERRY
MANGO APRICOT
Michelob ❤ Golf & Tennis
Michelob wanted to create a product line with a focus on activewear and accessories for golf and tennis. As Art Director for the project I created a toolkit of visual assets to use for all products including custom illustrated patterns, gradient sets and a colour blocking system using shades of the palette.
Patterns were used for product design and also by the Michelob experiential team for the Miami Open and HYPEGOLF Miami.
