michelob ultra
organic seltzer
Client type: Food & Drink
We helped Michelob to create an activewear line with a focus on golf and tennis.
Art direction & design: Laura Weatherston
Creative strategy: Zach Kellum
As Art Director for the project I created a toolkit of visual assets to use for all products including custom illustrated patterns, gradient sets and a colour blocking system using shades of the palette.
Patterns were used for product design and also by the Michelob experiential team for the Miami Open and Hypegolf Miami.





































