michelob ultra
organic seltzer

Client type: Food & Drink

We helped Michelob to create an activewear line with a focus on golf and tennis.

Art direction & design: Laura Weatherston
Creative strategy: Zach Kellum

As Art Director for the project I created a toolkit of visual assets to use for all products including custom illustrated patterns, gradient sets and a colour blocking system using shades of the palette.

Patterns were used for product design and also by the Michelob experiential team for the Miami Open and Hypegolf Miami.

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