Michelob Ultra
Michelob Ultra
Creative direction and design
Michelob Ultra believes that a journey is only worth it if you enjoy it. They believe their beer is worth every sip and wanted an activewear brand they believed in too.
Made for active lifestyles
Michelob was looking to create a product line of activewear and accessories for all levels of active people. With a goal of creating a product line that looked like true activewear and not beer merch, I developed a simple and clean aesthetic for the line using their brand palette where tone-on-tone logos were used and the Michelob red ribbon was the hero piece.
Shop for products here.
Some mockups and final pieces from the product line below:
