michelob ultra

Client type: Food & Drink

We worked with Michelob to create a product line of activewear and accessories that didn’t just look like more promotional beer merch.

Art direction: Laura Weatherston
Design: Jonathan Agomaa
Creative strategy: Zach Kellum

I developed a simple and sleek aesthetic using their brand palette, tone-on-tone logos, and the Michelob red ribbon as the key visual.

I designed an extensive package of apparel and accessories that could be produced as needed for promotional needs, brand partnerships, influencer collaborations, and Michelob-hosted athletic events.

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