Volleyball World
Volleyball World
Art direction & design
Volleyball World’s goal is to drive growth, innovation and investment in volleyball— the world’s fourth most popular sport— around the globe. They aim to connect all volleyball stakeholders, from fans and athletes to corporate partners, through digital and live events.
Volleyball World Athlete Uniforms
Volleyball World initially came looking for athlete uniforms for the Beach Pro Tour. I designed a uniform system that used the Volleyball World icon as the key visual, and using the idea of people coming together, I created a left and right design so when players stood side-by-side, together their tops would form the full icon for brand visibility when photographed.
Volleyball World x Sunfluff
Volleyball World collaborated with artist Sunfluff to create artwork of individual players and teams competing in the 2022 FIVB Volleyball World Championships. Using the artwork I created a collectible line of shirts to commemorate the event.
Rome 2022
For the Beach Volleyball World Championships in Rome we worked with a toolkit of elements for the event— patterns and palette— and added the Roman sculpture to highlight and celebrate the host country to create a line of merch for sale at the event.
The Equal Jersey
The equal jersey was a special initiative by Volleyball World to promote equal opportunities in the volleyball sport and community. I designed the Volleyball World Equal logo used in their marketing and promotional products.
Ugly Christmas tank
Volleyball World was looking for an ugly Christmas sweater version of a tank top. I developed flat illustrations of holiday icons like holly, snowflakes and spruce trees to combine with the Volleyball World icon to create a sweater-like pattern used across the tanks.
