The Ivy Day Camp
The Ivy Day Camp
Creative direction and design
The Ivy wanted to make a splash in the Toronto market when they launched in Summer 2021. Located at the historic Havergal College campus, the brand is inspired by nature and the beautiful Lytton Park where it’s located. Made up of earth-inspired colours, round and friendly fonts, and illustrated elements, the brand was designed to appeal to the campers, and be welcoming to new and prospective families.
The way summer camp was meant to be
This is an ongoing partnership where I design all of their marketing material. Work includes: camper newsletters, staff manuals, parent handbooks, social graphics, signage, advertising, postcards, merchandise, worksheets, menus and web design.
Some work below:
